Fractional CFO & Advisory Services

CFO leadership for founder-led companies at a financial inflection point.

Tribune Advisory works with founder-led companies in the $5–30M revenue range where capital structure, acquisitions, or liquidity events are becoming central to the strategy — and where financial leadership needs to keep pace with ambition.

>$500M in transactions advised to date
EY Entrepreneur of the
Year Award-Winning Clients Salish Soils & TalkShopLive
The Approach

Transaction-tested. Operator-minded.

Russell works closely with founders and boards on capital strategy, transaction readiness, and decision-grade forecasting — while supporting strong internal controllers or finance leaders responsible for day-to-day execution. He's most effective in long-term partnerships where incentives are aligned and success is built and recognized over time.

Growth Financing

Capital raises, capital structure, and transaction readiness for companies approaching a liquidity event or acquisition.

M&A Advisory

Buy-side and sell-side transaction support across mergers, acquisitions, divestitures, and financing transactions.

Fractional CFO

Embedded CFO leadership — strategy, forecasting, and board-level financial oversight without the full-time overhead.

Complex Strategic Decisions

Decision-grade analysis when it matters most — helping founders and boards act with clarity and confidence.

What We Do

Four areas of focused expertise.

01

CFO On-Call

Fractional CFO services for companies that need senior financial leadership without a full-time hire. Monthly retainer from $7,500.

02

Strategic Analysis

Deep financial modelling, reporting, and analysis to support your most critical growth decisions and investor conversations.

03

M&A Advisory

Buy-side and sell-side transaction support from evaluation through close, including public listing and financing advisory.

04

Growth Financing

Capital structure, debt and equity raises, and transaction readiness for companies where a financing event or liquidity event is on the horizon.

Client Testimonials

What clients say.

"Russell joined the Bacata Food Group as our CFO at a pivotal stage in our growth. As we launched a new capital-intensive business line and scaled rapidly, he quickly became a trusted strategic partner to the leadership team.

He played a key role in securing growth capital, restructuring our financing and overall company structure. He brought clarity to the economics of an emerging operation. Beyond the technical finance work, he stayed calm and solutions-oriented when the business was going through challenging periods.

What stood out most was his ability to pair strong financial judgment with an operator's mindset — he understood the realities of running and scaling the business, not just the numbers behind it. He helped position the company for its next stage of growth."

Chris Guillemet CEO, Bacata Food Group

Ready to build a stronger financial foundation?

Book a free 30-minute call. No commitment — just a direct conversation about where your business is headed.

Services

Financial leadership, built around your needs.

Every engagement is tailored. From a focused project to an ongoing fractional CFO relationship — you get the right expertise at the right level of involvement.

01

CFO On-Call

Flexible, senior-level financial leadership without the full-time commitment. Russell embeds directly as your CFO — attending leadership meetings, owning the financial narrative, and providing the strategic oversight your company needs to grow with confidence.

  • Financial strategy and long-range planning
  • Cash flow management and capital structure
  • Budgeting, forecasting, and scenario modelling
  • Investor relations and board reporting
  • Finance team leadership and development

02

Strategic Analysis

Rigorous financial analysis and modelling to support your most important decisions. Whether you're evaluating growth opportunities, optimizing margins, or preparing for a capital raise — we deliver the insight your leadership team needs to act with confidence.

  • Financial modelling and scenario analysis
  • Profitability and margin improvement
  • Financial reporting for stakeholders and boards
  • KPI frameworks and management dashboards
  • Investor presentation preparation

03

M&A Advisory

End-to-end advisory support for transactions — from initial evaluation through to close. Deep experience on both sides of the table, helping clients navigate complexity and protect value throughout the deal process.

  • Buy-side and sell-side M&A advisory
  • Transaction due diligence and financial analysis
  • Deal structuring and negotiation support
  • Debt and equity financing support
  • Post-transaction integration planning

04

Growth Financing

For founder-led companies where capital structure, a financing transaction, or a liquidity event is becoming central to the strategy. Tribune Advisory helps you prepare, position, and execute — with the financial rigour that sophisticated capital partners expect.

  • Capital structure strategy and optimization
  • Debt and equity raise support
  • Transaction readiness and financial preparation
  • Investor materials and financial modelling

Not sure which service fits?

Book a 30-minute intro call — we'll work through it together.

About

Built on experience.
Driven by results.

Tribune Advisory was founded on the belief that great financial leadership shouldn't be reserved for companies with the budget for a full-time executive team.

Russell Henderson

Russell Henderson

CPA, CA  ·  Founder & Principal Advisor

I work with founder-led companies in the $5–30M revenue range where capital structure, acquisitions, or liquidity events are becoming central to the strategy, and where financial leadership needs to keep pace with ambition.

As a fractional CFO and corporate finance advisor, I focus on growth financing, mergers and acquisitions, and complex strategic decisions. I work closely with founders and boards on capital strategy, transaction readiness, and decision-grade forecasting, while supporting strong internal controllers or finance leaders responsible for day-to-day execution.

Across my career, I've supported merger, acquisition, divestiture, IPO, and financing transactions totalling hundreds of millions of dollars. Recent engagements include serving as CFO to multiple EY Entrepreneur of the Year winners — Salish Soils and TalkShopLive — supporting rapid growth, capital raises, and acquisition activity.

Prior to independent practice, I held senior roles with EY Corporate Finance and MNP Corporate Finance after training at EY LLP. I'm a CPA, CA, and bring a transaction-tested, operator-minded approach to CFO leadership.

Outside of work, I'm focused on my young family and an active lifestyle — especially skiing and cycling. I'm a proud Red River Métis and member of the Manitoba Métis Federation, committed to supporting Indigenous-owned and Indigenous-led businesses.

CPA, CA · EY LLP · EY Corporate Finance · MNP Corporate Finance
>$500M in transactions advised — M&A, financing, divestitures
CFO to EY Entrepreneur of the Year winners — Salish Soils & TalkShopLive
Red River Métis · CCB Certified · Federal Indigenous Business Directory
CCIB Member
Our Approach

How we work with you.

The same principles guide every engagement — regardless of scope or industry.

1

Understand first

We invest time up front to understand your business, your goals, and your constraints before making any recommendations.

2

Work as part of your team

We embed with your leadership, attend the meetings that matter, and own real outcomes — not just deliverables.

3

Measure everything

Every engagement has clear KPIs. You should always know what you're getting and whether it's working.

Let's start a conversation.

Tell us where you are and where you want to go.

Contact

Let's talk about your business.

No long intake forms. Just a direct conversation about where you are and how Tribune Advisory can help.

Send a message

We respond within one business day.

Or book a call directly.

Skip the form — use Calendly to find a time that works.

30-Minute Intro Call

No commitment. A straightforward conversation about your goals and whether Tribune Advisory is the right fit.

Book via Calendly →
russell@tribuneadvisory.com
Vancouver, BC — serving clients globally
Red River Métis · CCB Certified · FNIBD Listed